Statistic regarding Franziskaner-Brauerei customers: most popular automotive influencers

AIlon has analyzed 11692 people from Germany who have a very high affinity to Franziskaner-Brauerei and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Franziskaner-Brauerei

March 23, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the food manufacturer "Franziskaner-Brauerei", compared to the total population. Especially pronounced is the increased value for Matthias Malmedie and Supercar Blondie, as well as the negative relation to Mareike Fox and GerCollector.

This bar chart visualizes, how an affinity for the brand "Franziskaner-Brauerei" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Franziskaner-Brauerei" customers to have an affinity for "Matthias Malmedie" is increased by 4.62% .

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