Statistic regarding Land Rover brandfans: most popular automotive influencers

AIlon has analyzed 1257 people from Germany who have a very high affinity to Land Rover and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Land Rover

March 23, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the car manufacturer "Land Rover", compared to the total population. Extremely pronounced is the positive correlation with Matthias Malmedie and Damen Knight, as well as the negative relation to Blackout and Do It With Dan.

This bar chart visualizes, how an affinity for the brand "Land Rover" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Land Rover" brandfans to have an affinity for "Matthias Malmedie" is increased by 13.53% .

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