Statistic regarding Total (Unternehmen) customers: most popular automotive influencers

AIlon has analyzed 3567 people from Germany who have a very high affinity to Total (Unternehmen) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Total (Unternehmen)

March 24, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the chemical company "Total (Unternehmen)", in comparison to the total population. The largest outliers in the positive range are: Lisa Yasmin and Matthias Malmedie and in the negative range are: Blackout and Supercar Blondie.

This bar chart visualizes, how an affinity for the brand "Total (Unternehmen)" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Total (Unternehmen)" customers to have an affinity for "Lisa Yasmin" is increased by 1.12% .

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