Statistic regarding Marc O’Polo customers: most popular automotive magazines

AIlon has analyzed 22751 people from Germany who have a very high affinity to Marc O’Polo and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | Marc O’Polo

March 23, 2022

This statistic visualizes the most popular automotive magazines of that part of the German population, with a high affinity for the fashion label "Marc O’Polo", in comparison to the total population. The preference for the magazines "ADAC Motorwelt" and "Auto Zeitung" is considerably increased, while it is strongly decreased for the the magazines "9ELF" and "Ramp Space".

This bar chart visualizes, how a preference for the brand "Marc O’Polo" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Marc O’Polo" customers to have an affinity for "ADAC Motorwelt" is increased by 85.7% .

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