Statistic regarding Targobank brandfans: most popular automotive magazines

AIlon has analyzed 4052 people from Germany who have a very high affinity to Targobank and compared the mean values with a representative sample of the population.

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Automotive Magazine | Targobank

March 23, 2022

This statistic visualizes the most popular automotive magazines of that part of the German population, with a strong preference for the financial services company "Targobank", in comparison to the total population. The affinity for the magazines "Auto Motor Sport" and "Auto BILD" is clearly increased, while it is considerably decreased for the the magazines "9ELF" and "Octane Magazine".

This bar chart visualizes, how an affinity for the brand "Targobank" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Targobank" brandfans to have a preference for "Auto Motor Sport" is increased by 63.7% .

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