Statistic regarding Skyscanner customers: most popular celebrity magazines

AIlon has analyzed 2973 people from Germany who have a very high affinity to Skyscanner and compared the mean values with a representative sample of the population.

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Celebrity Magazine | Skyscanner

March 23, 2022

This statistic visualizes the favorite celebrity magazines of that part of the German population, with a strong preference for the tour operator "Skyscanner", in comparison to the total population. The affinity for the magazines "Shape" and "Ok" is strongly increased, while it is strongly decreased for the the magazines "Bunte" and "Freizeit Revue".

This bar chart visualizes, how a preference for the brand "Skyscanner" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Skyscanner" customers to have a preference for "Bunte" is decreased by 100.78% .

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