Statistic regarding Air France customers: most popular fashion magazines

AIlon has analyzed 2417 people from Germany who have a very high affinity to Air France and compared the mean values with a representative sample of the population.

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Fashion Magazine | Air France

March 24, 2022

This statistic visualizes the favorite fashion magazines of that part of the German population, with a strong preference for the mobility service provider "Air France", in comparison to the total population. The preference for the magazines "Madame" and "Vogue" is clearly increased, while it is strongly decreased for the the magazines "Burda Style" and "Harpers Bazaar".

This bar chart visualizes, how an affinity for the brand "Air France" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Air France" customers to have an affinity for "Madame" is increased by 103.06% .

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