Statistic regarding Longchamp customers: most popular fashion magazines

AIlon has analyzed 3935 people from Germany who have a very high affinity to Longchamp and compared the mean values with a representative sample of the population.

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Fashion Magazine | Longchamp

March 23, 2022

This statistic shows the favored fashion magazines of that part of the German population, with a high affinity for the fashion label "Longchamp", in comparison to the total population. The preference for the magazines "Vogue" and "Grazia" is clearly increased.

This bar chart visualizes, how a preference for the brand "Longchamp" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Longchamp" customers to have an affinity for "Vogue" is increased by 190.28% .

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