Statistic regarding Miele customers: most popular food influencers

AIlon has analyzed 57142 people from Germany who have a very high affinity to Miele and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Miele

March 23, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a strong preference for the tech company "Miele", in comparison to the total population. Extremely pronounced is the positive relation to So Vegan and Vegan Richa, as well as the negative relation to Ralf Zacherl and Tiny Spoon.

This bar chart visualizes, how a preference for the brand "Miele" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Miele" customers to have an affinity for "So Vegan" is increased by 0.91% .

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