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Media channel affinities | Miele
March 23, 2022
This statistic shows the most used media channels of that part of the German population, with a strong preference for the tech company "Miele", compared to the total population.
The largest deviations in the positive range are: Pinterest, Xing, Linkedin and in the negative range are: Newspaper, Magazine, Jodel.
This bar chart visualizes, how an affinity for the brand "Miele" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Miele" customers to have an affinity for "Pinterest" is increased by 34.19% .
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