Statistic regarding Weleda (Unternehmen) customers: most popular health magazines

AIlon has analyzed 7681 people from Germany who have a very high affinity to Weleda (Unternehmen) and compared the mean values with a representative sample of the population.

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Health Magazine | Weleda (Unternehmen)

March 24, 2022

This statistic visualizes the most popular health magazines of that part of the German population, with a strong preference for the organic cosmetics brand "Weleda (Unternehmen)", in comparison to the total population. The affinity for the magazine "Vital" is strongly increased, while it is clearly decreased for the the magazine "Diabetes Ratgeber".

This bar chart visualizes, how an affinity for the brand "Weleda (Unternehmen)" correlates with a preference for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Weleda (Unternehmen)" customers to have a preference for "Vital" is increased by 88.4% .

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