Statistic regarding Calzedonia customers: most popular home&living magazines

AIlon has analyzed 5163 people from Germany who have a very high affinity to Calzedonia and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Calzedonia

March 24, 2022

This statistic visualizes the favorite home&living magazines of that part of the German population, with a high affinity for the fashion label "Calzedonia", in comparison to the total population. The preference for the magazines "Living at Home" and "Couch" is strongly increased, while it is moderately decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Country Homes".

This bar chart visualizes, how a preference for the brand "Calzedonia" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calzedonia" customers to have a preference for "Living at Home" is increased by 194.78% .

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