Statistic regarding Dehner customers: most popular home&living magazines

AIlon has analyzed 5050 people from Germany who have a very high affinity to Dehner and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Dehner

March 23, 2022

This statistic shows the favored home&living magazines of that part of the German population, with a high affinity for the shopping brand "Dehner", in comparison to the total population. The preference for the magazines "Mein schöner Garten" and "Wohnen" is strongly increased, while it is strongly decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Architektur und Wohnen".

This bar chart visualizes, how a preference for the brand "Dehner" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dehner" customers to have a preference for "Mein schöner Garten" is increased by 63.64% .

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