Statistic regarding Fielmann customers: most popular home&living magazines

AIlon has analyzed 26392 people from Germany who have a very high affinity to Fielmann and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Fielmann

March 24, 2022

This statistic shows the favored home&living magazines of that part of the German population, with a strong preference for the shopping brand "Fielmann", compared to the total population. The preference for the magazines "Mein schönes Land" and "Landidee" is strongly increased, while it is moderately decreased for the the magazines "Das Haus" and "Architectural Digest".

This bar chart visualizes, how an affinity for the brand "Fielmann" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fielmann" customers to have a preference for "Das Haus" is decreased by 29.4% .

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