Statistic regarding Nespresso customers: favorite musicians

AIlon has analyzed 13134 people from Germany who have a very high affinity to Nespresso and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Nespresso

March 24, 2022

This statistic shows the favorite musicians of that part of the German population, with a high affinity for the food manufacturer "Nespresso", in comparison to the total population. The largest outliers in the positive range are: Eminem, The Thrillseekers, Akon and in the negative range are: Jürgen Drews, Pietro Lombardi, Dieter Bohlen.

This bar chart visualizes, how a preference for the brand "Nespresso" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nespresso" customers to have a preference for "Eminem" is increased by 3.7% .

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