Statistic regarding Nespresso customers: most popular financial companies

AIlon has analyzed 13134 people from Germany who have a very high affinity to Nespresso and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | Nespresso

March 24, 2022

This statistic shows the most popular financial sector companies of that part of the German population, with a high affinity for the food manufacturer "Nespresso", in comparison to the total population. The largest outliers in the positive range are: Schwäbisch Hall, Wüstenrot, Dkv and in the negative range are: Aok, Sparkasse, Bkk.

This bar chart visualizes, how an affinity for the brand "Nespresso" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nespresso" customers to have a preference for "Schwäbisch Hall" is increased by 141.29% .

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