This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Eis GmbH
March 23, 2022
This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the shopping brand "Eis GmbH", in comparison to the total population.
The preference for the newspapers "Handelsblatt", "Süddeutsche Zeitung", "Frankfurter allgemeine Zeitung" is strongly increased, while it is strongly decreased for the newspapers "Ärzte Zeitung", "Neue Presse", "TAZ".
This bar chart visualizes, how an affinity for the brand "Eis GmbH" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Eis GmbH" customers to have an affinity for "Handelsblatt" is increased by 168.29% .
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