Statistic regarding Tommy Hilfiger Corporation customers: most popular national newspapers

AIlon has analyzed 29881 people from Germany who have a very high affinity to Tommy Hilfiger Corporation and compared the mean values with a representative sample of the population.

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National Newspaper | Tommy Hilfiger Corporation

March 24, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the fashion label "Tommy Hilfiger Corporation", compared to the total population. The affinity for the newspapers "Süddeutsche Zeitung", "Die Zeit", "Frankfurter allgemeine Zeitung" is clearly increased, while it is moderately decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how an affinity for the brand "Tommy Hilfiger Corporation" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tommy Hilfiger Corporation" customers to have a preference for "Süddeutsche Zeitung" is increased by 101.93% .

Source:
AIlon

Publication date:
March 24, 2022

Sample size Tommy Hilfiger Corporation:
29881

Sample size population sample: 3.414.229

Area of enquiry: Germany

AIlon is a multi-award winning artificial intelligence for market research. Combining price-, news- and social media data, AIlon creates anonymous interest profiles of consumer which create an accurate and representative sample of the population.
Tommy Hilfiger, formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American premium clothing brand, manufacturing apparel, footwear, accessories, fragrances and home furnishings. The company was founded in 1985, and the brand's merchandise is sold in department stores and over 2000 free-standing retail stores in 100 countries. In 2006, private equity firm Apax Partners acquired the company for approximately $1.6 billion. In May 2010, PVH Corp. bought the company. Daniel Grieder was appointed CEO in July 2014, while founder Tommy Hilfiger remains the company’s principal designer, leading the design teams and overseeing the entire creative process. Global sales in retail through the brand were US $6.4 billion in 2013, and $6.7 billion in 2014.
AIlon gathers anonymous digital footprints and turns them into accurate interest profiles of consumer.
This study has been last updated on 03/24/2022. If you need more up to date data, you can contact us here.
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