Statistic regarding Tommy Hilfiger Corporation customers: cultural preferences

AIlon has analyzed 29881 people from Germany who have a very high affinity to Tommy Hilfiger Corporation and compared the mean values with a representative sample of the population.

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Culture | Tommy Hilfiger Corporation

March 24, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the fashion label "Tommy Hilfiger Corporation", compared to the total population. Especially noticeable are the positive values for Musicals and Architecture and the negative values for 80s and 70s.

This bar chart visualizes, how a preference for the brand "Tommy Hilfiger Corporation" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tommy Hilfiger Corporation" customers to have an affinity for "Musicals" is increased by 37.95% .

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