Statistic regarding Superillu brandfans: most popular news magazines

AIlon has analyzed 6660 people from Germany who have a very high affinity to Superillu and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazine | Superillu

March 23, 2022

This statistic visualizes the favored news magazines of that part of the German population, with a high affinity for the brand "Superillu", in comparison to the total population. The affinity for the magazines "Der Spiegel" and "Stern" is clearly decreased.

This bar chart visualizes, how a preference for the brand "Superillu" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Superillu" brandfans to have an affinity for "Der Spiegel" is decreased by 43.12% .

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