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Fashionfast | Superillu
March 23, 2022
This statistic shows the favored fast fashion brands of that part of the German population, with a high affinity for the brand "Superillu", compared to the total population.
Especially noticeable is the increased value for C&A, Kik, River Island, as well as the negative relation to H&M, S. Oliver, Esprit.
This bar chart visualizes, how an affinity for the brand "Superillu" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Superillu" brandfans to have a preference for "C&A" is increased by 47.28% .
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