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Fashionfast | ProSieben
March 23, 2022
This statistic shows the preferred fast fashion brands of that part of the German population, with a strong preference for the media company "ProSieben", in comparison to the total population.
Extremely noticeable is the positive relation to H&M, New Yorker, Asos, as well as the negative correlation with C&A, Kik, Peacocks.
This bar chart visualizes, how an affinity for the brand "ProSieben" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ProSieben" viewers to have an affinity for "H&M" is increased by 95.97% .
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