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Beautyorganic | ProSieben
March 23, 2022
This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a high affinity for the media company "ProSieben", compared to the total population.
The largest outliers in the positive range are: Alverde and Alterra and in the negative range are: Kneipp and Santaverde.
This bar chart visualizes, how an affinity for the brand "ProSieben" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ProSieben" viewers to have a preference for "Kneipp" is decreased by 33.9% .
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