Statistic regarding Barclays brandfans: most popular regional newspapers

AIlon has analyzed 2003 people from Germany who have a very high affinity to Barclays and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Regional Newspaper | Barclays

March 23, 2022

This statistic shows the most popular regional newspapers of that part of the German population, with a high affinity for the financial services company "Barclays", in comparison to the total population. The affinity for the newspapers "Stuttgarter Zeitung", "Der Tagesspiegel", "Nürnberger Zeitung" is strongly increased, while it is moderately decreased for the newspapers "Sächsische Zeitung", "Ostthüringer Zeitung", "Thüringer Allgemeine".

This bar chart visualizes, how an affinity for the brand "Barclays" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Barclays" brandfans to have an affinity for "Stuttgarter Zeitung" is increased by 92.72% .

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