Statistic regarding Barclays brandfans: favorite online travel agencies

AIlon has analyzed 2003 people from Germany who have a very high affinity to Barclays and compared the mean values with a representative sample of the population.

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Travel | Barclays

March 23, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a strong preference for the financial services company "Barclays", in comparison to the total population. The largest deviations in the positive range are: Booking.Com, Expedia, Trivago and in the negative range are: Schauinsland Reisen, Öger Tours, P&O Cruise Line.

This bar chart visualizes, how a preference for the brand "Barclays" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Barclays" brandfans to have a preference for "Booking.Com" is increased by 150.39% .

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