Statistic regarding D. Swarovski customers: most popular regional newspapers

AIlon has analyzed 19831 people from Germany who have a very high affinity to D. Swarovski and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Regional Newspaper | D. Swarovski

July 14, 2022

This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the fashion label "D. Swarovski", compared to the total population. The preference for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is considerably increased, while it is considerably decreased for the newspapers "Coburger Tageblatt", "Hessische Niedersächsische Allgemeine", "Mittelbayerische Zeitung".

This bar chart visualizes, how a preference for the brand "D. Swarovski" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "D. Swarovski" customers to have a preference for "Der Tagesspiegel" is increased by 40.47% .

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