Statistic regarding D. Swarovski customers: most popular automotive magazines

AIlon has analyzed 19831 people from Germany who have a very high affinity to D. Swarovski and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | D. Swarovski

July 14, 2022

This statistic shows the favored automotive magazines of that part of the German population, with a high affinity for the fashion label "D. Swarovski", in comparison to the total population. The preference for the magazines "ADAC Motorwelt" and "Auto Zeitung" is clearly increased, while it is strongly decreased for the the magazines "Auto BILD" and "Auto Motor Sport".

This bar chart visualizes, how an affinity for the brand "D. Swarovski" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "D. Swarovski" customers to have a preference for "ADAC Motorwelt" is increased by 39.26% .

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