Statistic regarding Orion (Erotik) customers: most popular regional newspapers

AIlon has analyzed 2379 people from Germany who have a very high affinity to Orion (Erotik) and compared the mean values with a representative sample of the population.

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Regional Newspaper | Orion (Erotik)

March 24, 2022

This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the shopping brand "Orion (Erotik)", compared to the total population. The affinity for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is strongly increased, while it is clearly decreased for the newspapers "Passauer neue Presse", "Nürnberger Nachrichten", "Saarbrücker Zeitung".

This bar chart visualizes, how a preference for the brand "Orion (Erotik)" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Orion (Erotik)" customers to have a preference for "Der Tagesspiegel" is increased by 127.8% .

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