Statistic regarding Ugg Boots customers: most popular regional newspapers

AIlon has analyzed 5093 people from Germany who have a very high affinity to Ugg Boots and compared the mean values with a representative sample of the population.

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Regional Newspaper | Ugg Boots

Nov. 13, 2023

This statistic visualizes the most popular regional newspapers of that part of the German population, with a strong preference for the fashion label "Ugg Boots", compared to the total population. The affinity for the newspapers "Der Tagesspiegel", "Nürnberger Zeitung", "Stuttgarter Zeitung" is strongly increased, while it is clearly decreased for the newspapers "Rheinische Post", "Neue Zürcher Zeitung", "Mittelbayerische Zeitung".

This bar chart visualizes, how an affinity for the brand "Ugg Boots" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ugg Boots" customers to have an affinity for "Der Tagesspiegel" is increased by 45.48% .

Source:
AIlon

Publication date:
Nov. 13, 2023

Sample size Ugg Boots:
5093

Sample size population sample: 3.414.229

Area of enquiry: Germany

AIlon is a multi-award winning artificial intelligence for market research. Combining price-, news- and social media data, AIlon creates anonymous interest profiles of consumer which create an accurate and representative sample of the population.
Ugg boots are a unisex style of sheepskin boot originating in Australia. The boots are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. The term "ugg boots" originated in Australia, initially for utilitarian footwear worn for warmth, and which were often worn by surfers during the 1960s. In the 1970s, the boots were introduced to the surf culture of the United Kingdom and the United States. Sheepskin boots became a fashion trend in the U.S. in the late 1990s and as a worldwide trend in the mid-2000s. In Australia, they are worn predominantly as slippers and often associated with "daggy" fashion sense and "bogan" culture.
AIlon gathers anonymous digital footprints and turns them into accurate interest profiles of consumer.
This study has been last updated on 11/13/2023. If you need more up to date data, you can contact us here.
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