Statistic regarding Ugg Boots customers: most popular media channels

AIlon has analyzed 5093 people from Germany who have a very high affinity to Ugg Boots and compared the mean values with a representative sample of the population.

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Media channel affinities | Ugg Boots

Nov. 13, 2023

This statistic shows the most used media channels of that part of the German population, with a high affinity for the fashion label "Ugg Boots", in comparison to the total population. Very pronounced is the positive correlation with Pinterest, Instagram, YouTube, as well as the negative correlation with Newspaper, Radio, TV.

This bar chart visualizes, how a preference for the brand "Ugg Boots" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ugg Boots" customers to have a preference for "Newspaper" is decreased by 103.22% .

Source:
AIlon

Publication date:
Nov. 13, 2023

Sample size Ugg Boots:
5093

Sample size population sample: 3.414.229

Area of enquiry: Germany

AIlon is a multi-award winning artificial intelligence for market research. Combining price-, news- and social media data, AIlon creates anonymous interest profiles of consumer which create an accurate and representative sample of the population.
Ugg boots are a unisex style of sheepskin boot originating in Australia. The boots are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. The term "ugg boots" originated in Australia, initially for utilitarian footwear worn for warmth, and which were often worn by surfers during the 1960s. In the 1970s, the boots were introduced to the surf culture of the United Kingdom and the United States. Sheepskin boots became a fashion trend in the U.S. in the late 1990s and as a worldwide trend in the mid-2000s. In Australia, they are worn predominantly as slippers and often associated with "daggy" fashion sense and "bogan" culture.
AIlon gathers anonymous digital footprints and turns them into accurate interest profiles of consumer.
This study has been last updated on 11/13/2023. If you need more up to date data, you can contact us here.
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