This study is based on a small sample and is not entirely current.
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Create current statisticsTechnology Influencer | Skittles
March 24, 2022
This statistic visualizes the most popular tech influencers of that part of the German population, with a strong preference for the food manufacturer "Skittles", compared to the total population.
Very pronounced is the positive correlation with Mark Zuckerberg and Bill Gates.
This bar chart visualizes, how a preference for the brand "Skittles" correlates with a preference for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Skittles" customers to have an affinity for "Mark Zuckerberg" is increased by 7.63% .
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