Statistic regarding Skittles customers: favorite movies

AIlon has analyzed 3404 people from Germany who have a very high affinity to Skittles and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | Skittles

March 24, 2022

This statistic visualizes the favorite movies of that part of the German population, with a strong preference for the food manufacturer "Skittles", in comparison to the total population. The largest outliers in the positive range are: Fight Club, Fast and Furious, The Dark Knight and in the negative range are: Fifty Shades of Grey, Madagascar, Ted Movie.

This bar chart visualizes, how an affinity for the brand "Skittles" correlates with an affinity for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Skittles" customers to have an affinity for "Fight Club" is increased by 7.17% .

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