Statistic regarding idealo customers: most popular womens magazines

AIlon has analyzed 3861 people from Germany who have a very high affinity to idealo and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | idealo

March 23, 2022

This statistic shows the most popular womens magazines of that part of the German population, with a strong preference for the shopping brand "idealo", in comparison to the total population. The affinity for the magazines "Emotion" and "Womens Health" is clearly increased, while it is moderately decreased for the the magazines "Bild der Frau" and "Tina Magazin".

This bar chart visualizes, how a preference for the brand "idealo" correlates with a preference for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "idealo" customers to have a preference for "Emotion" is increased by 127.51% .

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