Statistic regarding idealo customers: favorite fast fashion brands

AIlon has analyzed 3861 people from Germany who have a very high affinity to idealo and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | idealo

March 23, 2022

This statistic shows the favorite fashion brands of that part of the German population, with a strong preference for the shopping brand "idealo", in comparison to the total population. Very pronounced is the positive relation to Gstar Raw, New Balance, Jack And Jones, as well as the negative correlation with Nkd, Takko, Adler.

This bar chart visualizes, how a preference for the brand "idealo" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "idealo" customers to have an affinity for "Gstar Raw" is increased by 203.64% .

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