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Beauty | Auf einen Blick
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Auf einen Blick", in comparison to the total population.
Especially noticeable is the increased value for Estée Lauder, Rexona, Yves Rocher, as well as the decreased value for Oral B, Nivea, Axe/Lynx/Ego.
This bar chart visualizes, how an affinity for the brand "Auf einen Blick" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Auf einen Blick" brandfans to have an affinity for "Oral B" is decreased by 75.66% .
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