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Beauty | Auto Zeitung
March 25, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the car manufacturer "Auto Zeitung", in comparison to the total population.
Very pronounced is the positive correlation with Head And Shoulders, Axe/Lynx/Ego, Gilette, as well as the decreased value for Rexona, Dove, Yves Rocher.
This bar chart visualizes, how an affinity for the brand "Auto Zeitung" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Auto Zeitung" brandfans to have a preference for "Head And Shoulders" is increased by 156.7% .
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