This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Beauty | Bestseller (Unternehmen)
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the fashion label "Bestseller (Unternehmen)", compared to the total population.
The largest outliers in the positive range are: Wella, Pantene, Eucerin and in the negative range are: Gilette, Axe/Lynx/Ego, Old Spice.
This bar chart visualizes, how an affinity for the brand "Bestseller (Unternehmen)" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bestseller (Unternehmen)" customers to have an affinity for "Wella" is increased by 109.72% .
You are free to share and adapt, you must give appropriate credit.
