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Beauty | Lesen
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Lesen", in comparison to the total population.
Very pronounced is the positive correlation with Oral B, Wella, Vichy, as well as the negative relation to Gilette, Kiehls, Tresemme.
This bar chart visualizes, how a preference for the brand "Lesen" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lesen" brandfans to have an affinity for "Oral B" is increased by 43.58% .
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