Statistic regarding Medion customers: favorite cosmetics brands

AIlon has analyzed 34621 people from Germany who have a very high affinity to Medion and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | Medion

March 23, 2022

This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the tech company "Medion", in comparison to the total population. The largest outliers in the positive range are: Oral B, Head And Shoulders, Axe/Lynx/Ego and in the negative range are: Estée Lauder, Yves Rocher, Kiehls.

This bar chart visualizes, how an affinity for the brand "Medion" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Medion" customers to have an affinity for "Oral B" is increased by 64.16% .

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