Statistic regarding Mobile Payment brandfans: favorite cosmetics brands

AIlon has analyzed 13116 people from Germany who have a very high affinity to Mobile Payment and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | Mobile Payment

March 24, 2022

This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Mobile Payment", in comparison to the total population. Very noticeable is the positive correlation with Head And Shoulders, Axe/Lynx/Ego, Oral B, as well as the decreased value for Rexona, Dove, Yves Rocher.

This bar chart visualizes, how an affinity for the brand "Mobile Payment" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mobile Payment" brandfans to have a preference for "Head And Shoulders" is increased by 164.64% .

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