Statistic regarding Pampers customers: favorite cosmetics brands

AIlon has analyzed 4331 people from Germany who have a very high affinity to Pampers and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | Pampers

March 23, 2022

This statistic visualizes the favorite cosmetics brands of that part of the German population, with a strong preference for the childrens brand "Pampers", compared to the total population. The largest outliers in the positive range are: Oral B, The Body Shop, Head And Shoulders and in the negative range are: Tresemme, Kiehls, Lux.

This bar chart visualizes, how a preference for the brand "Pampers" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pampers" customers to have a preference for "Oral B" is increased by 138.1% .

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