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Beauty | Pandora
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the fashion label "Pandora", in comparison to the total population.
The largest outliers in the positive range are: Wella, Pantene, Schwarzkopf and in the negative range are: Gilette, Axe/Lynx/Ego, Old Spice.
This bar chart visualizes, how a preference for the brand "Pandora" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pandora" customers to have a preference for "Wella" is increased by 131.9% .
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