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Beauty | Trigema
March 23, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the fashion label "Trigema", compared to the total population.
The largest outliers in the positive range are: Lancôme, Orthomol, Oral B and in the negative range are: Rexona, Dove, Balea.
This bar chart visualizes, how an affinity for the brand "Trigema" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Trigema" customers to have an affinity for "Lancôme" is increased by 69.69% .
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