Statistic regarding Women’s Health brandfans: favorite cosmetics brands

AIlon has analyzed 6635 people from Germany who have a very high affinity to Women’s Health and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | Women’s Health

March 23, 2022

This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Women’s Health", compared to the total population. Very pronounced is the positive correlation with Wella, Bobbi Brown Cosmetics, La Roche Posay, as well as the decreased value for Gilette, Axe/Lynx/Ego, Nivea.

This bar chart visualizes, how an affinity for the brand "Women’s Health" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Women’s Health" brandfans to have an affinity for "Wella" is increased by 160.61% .

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