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Beauty | Wormland (Unternehmen)
March 23, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the fashion label "Wormland (Unternehmen)", compared to the total population.
Very noticeable is the positive relation to Axe/Lynx/Ego, Gilette, Head And Shoulders, as well as the negative correlation with Rexona, Dove, Yves Rocher.
This bar chart visualizes, how a preference for the brand "Wormland (Unternehmen)" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wormland (Unternehmen)" customers to have an affinity for "Axe/Lynx/Ego" is increased by 142.77% .
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