Statistic regarding Primark customers: favorite brands for childrens products

AIlon has analyzed 6363 people from Germany who have a very high affinity to Primark and compared the mean values with a representative sample of the population.

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Children | Primark

March 24, 2022

This statistic visualizes the favorite brands for childrens products of that part of the German population, with a strong preference for the fast fashion label "Primark", compared to the total population. Especially pronounced is the positive relation to Toysrus, Pampers.

This bar chart visualizes, how a preference for the brand "Primark" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Primark" customers to have a preference for "Toysrus" is increased by 26.46% .

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