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Communication | Köstritzer Schwarzbierbrauerei
March 24, 2022
This statistic visualizes the preferred cell phone providers and messenger services of that part of the German population, with a strong preference for the food manufacturer "Köstritzer Schwarzbierbrauerei", compared to the total population.
Very noticeable is the positive relation to Threema and Telegram, as well as the negative correlation with Fonic and O2.
This bar chart visualizes, how an affinity for the brand "Köstritzer Schwarzbierbrauerei" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Köstritzer Schwarzbierbrauerei" customers to have an affinity for "Threema" is increased by 107.17% .
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