Statistic regarding Toblerone customers: most popular cell phone providers and messenger services

AIlon has analyzed 7972 people from Germany who have a very high affinity to Toblerone and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Communication | Toblerone

March 24, 2022

This statistic visualizes the most popular cell phone providers and messenger services of that part of the German population, with a strong preference for the food manufacturer "Toblerone", in comparison to the total population. Very noticeable is the increased value for Telekom and Whatsapp, as well as the negative correlation with Winsim and Alcatel Mobile.

This bar chart visualizes, how an affinity for the brand "Toblerone" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Toblerone" customers to have an affinity for "Telekom" is increased by 55.4% .

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