Statistic regarding Apple Music brandfans: cultural preferences

AIlon has analyzed 2435 people from Germany who have a very high affinity to Apple Music and compared the mean values with a representative sample of the population.

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Culture | Apple Music

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the brand "Apple Music", in comparison to the total population. Very pronounced are the positive values for Musicals and Architecture and the negative values for 70s and 80s.

This bar chart visualizes, how an affinity for the brand "Apple Music" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apple Music" brandfans to have an affinity for "Musicals" is increased by 41.97% .

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