Statistic regarding Comdirect Bank brandfans: cultural preferences

AIlon has analyzed 2186 people from Germany who have a very high affinity to Comdirect Bank and compared the mean values with a representative sample of the population.

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Culture | Comdirect Bank

March 23, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the financial services company "Comdirect Bank", in comparison to the total population. Especially pronounced are the positive values for Musicals and Architecture and the negative values for 70s and 80s.

This bar chart visualizes, how a preference for the brand "Comdirect Bank" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Comdirect Bank" brandfans to have an affinity for "Musicals" is increased by 64.42% .

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